Total Product Development
Naming & Tag lines
Food Industry Consulting
A startup natural snack food company, Yolo! Snacks pulls at Judy’s heartstrings. Judy named the company and works closely with the owners to tell their story. Co-owners Steve and Peter rely on Judy’s expertise in product naming, design (in cooperation with the incredible team of Lyn & Bill at Harvey/Severance), art direction, marketing strategy, operations, distribution and more. It is a team approach with many great minds collaborating to launch this new brand of delicious ready-to-eat popcorn into the marketplace.
“Judy brings…insight, candor, creativity, and broad food marketing and industry knowledge. Strategically and tactically, Judy “pushes back” and challenges where appropriate, always grounding plans in real world experience, and does so with good humor.” - Peter Gutgsell, Co-owner Yolo! Snacks